On July 1, 2009, Dr. Tom Stevens, President of the Objectivist Party of New York, announced the start of a "Have You Read Atlas Shrugged?" sign campaign.
The goal of the campaign is to have individual members of the Objectivist Party of New York purchase or make signs that say "Have You Read Atlas Shrugged?" and to strategically place those signs so they can be seen by the most people possible.
The first such sign in New York State was placed on a fence on a road crossing the Long Island Expressway in Nassau County, New York so it could be seen by all traffic heading westbound.
Dr. Stevens suggested that individuals making those signs do not place the party's name, website or phone number on it. He recommends that only the words "Have You Read Atlas Shrugged?" be placed on the signs to avoid possible legal liability for having placed them.
Stevens said, "This is a great way to get people curious about what Atlas Shrugged is. I expect that many who see the sign will look up Atlas Shrugged on the internet when they get home and may be inclined to purchase and read the book. I am confident this campaign will do its part to promote Objectivism, and indirectly the Objectivist Party, for once people read Atlas Shrugged, they may get angry enough at the current state of affairs to want to take an active role speaking out for liberty and individual rights."
Dr. Tom Stevens stated he hopes other affiliates in the Objectivist Party start a "Have You Read Atlas Shrugged?" sign campaign of their own.